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Communication and the human condition
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Disinformation = Exponential uncertainty?
Here’s a mathematical puzzle for information theorists. If one bit of information equals one bit of negative uncertainty, then what does one bit of disinformation yield? Surely, it goes the other way and creates uncertainty, but by how much? Is it a matter of reversing the signs? The point of the first equation is to… Read more
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Information disorder: The unintended consequence of an information society
The Information Age was touted as a leap forward in modernity from the Industrial Age. It was a massive development from when factory workers served as the lifeblood of Western economies, on the backs of whom capitalists made their fortunes. The digital revolution wrestled some of the power away from the owners of the means… Read more
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Information and communication: What’s the difference?
As citizens of the information age, we have grown to understand the concepts of information and communication as one and the same, or, at the most, two sides of the same coin. In an era where any type of information is a product of an agenda to communicate, it is a challenge to separate these… Read more
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Theorizing the value of communication in the business world
Whenever I get asked what I do for a living, my response always depends on who is asking. To those outside of the marketing profession, it’s “I’m in marketing.” To those who are, it’s “I’m not a marketer.” My practice has always centered around communication, what numbers-obsessed marketers would call the softer side of marketing.… Read more
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Hallmarks of science in communication theory
In Alternative approaches to theorizing in communication science, Pavitt (2010) characterizes the essence of scientific theory by outlining the difference between an everyday explanation, which follows Grice’s (1975) four maxims of cooperative interaction, and the additional standards of science. More than simple logical descriptions of isolated physical events, scientific theory abstracts these phenomena into patterns… Read more
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The science of gist: Communicating facts to activate emotion and motivate action
In A scientific theory of gist communication and misinformation resistance, Reyna demonstrates how communication scholarship is branching out into related disciplines to explain and improve the practice. The distinction made between verbatim and gist information helps practitioners understand how audiences process stimuli based on their own personal experiences, which can then inform our own strategies… Read more
