Category: Business
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Canada’s productivity problem: A problem for who, exactly?
“Canada has a productivity problem. It’s a problem for us.” But ask yourself—who’s the “us” in this statement? Because if you’re working class, this so-called problem isn’t yours. It hasn’t been for decades.
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Red hats and rhetoric: When fashion met ideology
Sometime between the invention of the baseball cap and the cultural phenomenon that is MAGA merchandise, the unthinkable happened: fashion and ideology collided. Yes, I’m talking about the infamous red “Make America Great Again” hat—a pedestrian product that became a lightning rod for modern political discourse.
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Trump’s tariff plan is objectively bad. Why are people supporting it? Messaging, that’s why.
There’s no need to litigate established fact. Tariffs are a bad idea. They’re the stuff of undeveloped economies that can’t compete on a global scale. Their anti-competitive nature sacrifices market efficiency to protect lagging domestic industry. Countries that impose tariffs typically see less competition and therefore increased prices for affected…
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How to pronounce “processes”: An open letter to corporate types
The corporate world has not just invented language – it has also invented its own accent. Find out how to pronounce the word processes correctly, free from the influence of corporate culture.
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The tension between knowledge management and the myth of the irreplaceable employee
Knowledge management is a proven method for turning intellectual capital into a manageable asset. But when tacit knowledge is converted into explicit, shareable knowledge, what happens to an employee’s relevance to a corporate organization?
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The marketing funnel is not a fact of life. It’s our own doing. And we can reshape it.
Does the marketing process really have to be shaped like a funnel? Or are modern digital marketers stuck within the wrong framework? Like trying to fit a square peg into a round hole? More importantly, can we reshape it into a more efficient model?
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Human capital and the erosion of humanity in a knowledge economy
Intellectual capital is not like any other form of asset that can be adequately managed using process and procedure. Humans are a distinguishing feature of this asset class, making it a simultaneously volatile and precious resource.
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Theorizing the value of communication in the business world
Whenever I get asked what I do for a living, my response always depends on who is asking. To those outside of the marketing profession, it’s “I’m in marketing.” To those who are, it’s “I’m not a marketer.” My practice has always centered around communication, what numbers-obsessed marketers would call…
JQCO.PhD 